Entrepreneurship in Small Family - run Hotels - Croatian Tourism Case Study

Turizam je jedan od važnijih sektora u ekonomiji, a posebice u Hrvatskoj gdje čini 15% BDPa. Stoga je i investiranje u turistički sektor vrlo važan segment za daljnji razvoj Hrvatske. Svaki je poduzetnik kao potencijalni investitor dobrodošao na zasićeno turističko tržište s velikim hotelskim tvrtkama. Novi smjer poduzetničkog investiranja u Hrvatskoj jesu mali obiteljski hoteli koji bi predstavljali inovacijsku turističku ponudu u hrvatskom turizmu. Perspektivu takvog razvoja prepoznala je i država prihvaćanjem programa kreditiranja malog obiteljskog poduzetništva u turizmu, čime se želi postići otvaranje novih 200 do 300 malih obiteljskih hotela visoke kategorije. Projekt ima potencijala za razvoj, jer omogućuje uključivanje malih poduzetnika u turističku utrku s hotelskim tvrtkama s prepoznatljivim brendom. Cilj rada jest prikazati sadašnju poziciju malih poduzetnika investitora u obiteljske hotele na hrvatskom turističkom tržištu.Tourism is one of the most important sectors in the economy, especially in Croatia, where it makes 15% of GDP. Therefore the investment in the tourism sector is very important segment for the further development of Croatian. Each entrepreneur as potential investor in the establishment of a family-run hotel is welcome to the tourist market is saturated with a large hotel companies. The new direction of entrepreneurial investments in Croatia are a family-run hotels, which would represent innovative tourist offer in the Croatian tourism. Perspective of such development was recognized by the government accepting the loan program for small family businesses in tourism, which is to be open 200-300 new family run hotels of high category. The project has the potential for development, because they allow the inclusion of small entrepreneurs in the tourist race with a hotel companies with a recognizable brand. The aim is to show the current position of small entrepreneurs the investors in the family-run hotels on the Croatian tourist market