COMMUNICATION MEDIA – THE WILL TO VIRTUALITY

The submitted paper presents an outline of moral-philosophical reflection on “multiplication of differences” by means of new communication and information technologies and media participating in “flow of communication”. This area involves but is not limited to the following discourses that were selected as the subject matter of the present paper: 1. Discourses emphasizing the contemporary emergent situation designated for the purposes of the present paper by the term information ecology; 2. Discourses dealing with various forms of imaginary escapes associated with virtual reality of communication and information technologies; 3. Discourses focusing on new evaluation and a new hierarchy of moral significance of communication and information technologies that is necessary even in so-called “clean” technological environment of engineers and technical scientists