BUSINESS ETHICS IN MANAGEMENT

Osnovni zadatak etike je definiranje načina ponašanja ljudi, te promišljanje odgovora na pitanje kakav bi moral trebao biti da bi čovjek pojedinac i društvo u cjelini ispunili svoju ulogu. Cilj etike u managementu je razviti novi duh i ugraditi ga u dobrovoljne standarde ne čekajući na zakonsku prisilu. Da bi poduzeća bila efikasna i efektivna, trebaju uvoditi u poslovanje etičke kodekse te imenovati etičke odbore ili etičke povjerenike. Uspješna poduzeća najčešće primjenjuju tri osnovna etička pristupa: utilitarni, moralnih prava i pravednosti, koji predstavljaju osnovu za prosudbu efekata odluke na druge osobe i njihovo ponašanje. Uključivanje hrvatskih poslovnih sustava u suvremene procese globalizacije nameće potrebu stvaranja pozitivne klime koja će pružiti šansu promoviranju etičkih vrijednosti, kao preduvjeta novim, pozitivnim osnovama razvoja i poštivanju visokih standarda u poslovanju i razvoju.The key task of ethics is to define the way people behave, and to work out the answer to the question what should the morality be like for the individual person and the society as a whole to fulfil their roles? The goal of ethics in management is to develop a new spirit and incorporate it within voluntary standards not waiting for legislative coercion. In orderfor companies to be efficient and effective, they ought to introduce ethical codes in their business operation, constitute ethical committees and appoint ethical commissioners. Successful companies most often use three basic ethical approaches: the utilitarion one, that of moral rights and the one of justice, which represent the foundation for the evaluation of tghe effects of a decision on other people and their behaviour. Inclusion of Croatian business systems in current processes of globalisation calls for creation of a positive climate that will provide an opportunity for the promotion of ethical values, as a precondition to new positive bases ofdevelopment and to the respect of high standards in business operation and development