Efficiency Assessment of Croatian Counties in Tourism Using Data Envelopment Analysis

U ovom se radu analizira turistička efikasnost hrvatskih županija pomoću analize omeđivanja podataka (AOMP). Cilj je identificirati efikasne županije koje predstavljaju ogledne primjere turističkog poslovanja (benchmarking) kao i neefikasne županije čiju neefikasnost treba odgovarajućim mjerama minimizirati. Usporedba rezultata primjene modela s konstantnim i varijabilnim prinosima dala je prednost korištenju BCC modela, pri čemu je izabran model koji je usmjeren na outpute. Utvrđeni su izvori i iznosi neefikasnosti za svaki input i output, te su dane smjernice za poboljšanja. Na kraju je osnovni model proširen i analizom prozora u kojoj se efikasnost prati tijekom pet godina, i to kroz jedno petogodišnje i pet jednogodišnjih razdoblja.In this paper, we analyze the tourism efficiency of Croatian counties using data envelopment analysis (DEA) with the purpose of identifying counties which are efficient and which represent successful examples of tourism performance (benchmarking) as well as inefficient counties whose inefficiency should be minimized by undertaking certain necessary measures. Comparison of the results using models with constant and variable returns to scale has given preference to the BCC model, and the output-oriented model has been chosen. Sources and amounts of relative inefficiency were identified for each input and output, and guidelines for necessary improvements were given. As an extension of the basic model, we introduced window analysis which examines efficiency over five years, i.e., through one five-year and five one-year periods