CROATIAN WINE SECTOR IN THE LIGHT OF THE EU ACCESSION

Pristupanje Republike Hrvatske Europskoj uniji zahtijeva pripreme i prilagođavanje svih gospodarskih grana pa tako i poljoprivrede. Vinogradarstvo i vinarstvo pripada jednom od najsloženijih dijelova poljoprivrede u okviru europskoga zakonodavstva i trenutno je u tijeku niz promjena unutar navedene grane. Proizvođači vina, kao i država, moraju se prilagoditi novim pravilima, propisima i zakonima. Ovim radom analizirano je postojeće stanje vinogradarstva i vinarstva Hrvatske, istražena je potreba uvođenja institucije i određivanje njezinih zadataka, s ciljem pomoći vinarima, kao i uloga državnih tijela. U uzorku anketiranih proizvođača vina 73,6% prodaje svoje vino isključivo na domaćem tržištu, a 26,4% prodaje vino na domaćem i inozemnome tržištu. 53,6% proizvođača očekuje otežanu prodaju svojih vina na europskome tržištu. Prema mišljenju proizvođača, država bi trebala uspostaviti instituciju koja bi se bavila marketinškim i savjetodavnim aktivnostima.The accession process of The Republic of Croatia towards the membership in the European Union demands preparation and adjustment of the whole economy including agriculture. Wine sector, as one of the most complex agriculture sectors regarding European legislation framework, is finding itself on the point of rapid changes. The wine producers as well as the state have to adjust themselves to the new rules and to the new legal framework. The paper has analysed the current situation in the Croatian wine sector, explored the need for establishment of an institution that could help producers in wine marketing as well as the role of the government. According to the survey 73.6% wine producers sell their wine exclusively on the domestic market and 26.4% producers sell it on both domestic and international market. The results have indicated that 53.6% of the producers expect wine sale difficulties after Croatia enters the EU. According to the producers’ opinion the government should establish the institution that could help producers in marketing and consulting activities