Shifting Identities: Fashion Choices as Social Capital for Korean Women in the United States

In this short study, we looked at the relationship between clothing and identity among female Korean student???s fashion at the University of Illinois. Out initial hypothesis was that neoliberal subjects are actively using clothing as a way to reach individual self-development of both Korean and U.S. universities. The greater goal was to explore how students attributed meaning to their fashion choices within particular social and political contexts. The questions asked were explored through: individual everyday discourse and practices through individual interviews, macro-level analysis of clothing through a range of advertisements from clothing brands, and observing students on campus.unpublishe