ROLE OF INFORMATICS TECHNOLOGY IN GOVERNING THE CHANGES AND BUILDING OF COMPETITIVE POWER IN LARGE FIRMS: RESULTS OF EMPIRICAL RESEARCH

Autor u radu tretira problematiku inovativne uporabe informacijske tehnologije u projektiranju novih organizacijskih rješenja i u izgradnji njihove konkurentske sposobnosti. Dobijeni rezultati autorova istraživanja ukazuju napostojanje potencijala naših velikih poduzeća za inovativnu uporabu informacijske tehnologije u projektiranju organizacije i jačanju konkurentske sposobnosti, kako sa stajališta principa na kojima su izgrađeni njihovi informacijski sustavi, tako i sa stjališta percepcije informacijske tehnologije na razini top-menadžmenta.In this article the author treats the problems of innovative usage of informatics technology in projecting new organizational solutions (that is governing the organizational changes) and in building their competitive capability. First are given main theoretical comprehensions correlated to modern understanding of informatics technology in organization planning, with a special emphasis on its potential for initiating innovations. Later are shown substantial and methodological characteristics and research results of so defined problems in large Croatian firms. Gained results suggest the existence of potentials of our large firms for innovative usage of informatics technology in organization planning and in building of competitive capability, both from the point of view of principles on which their informatics systems were built, and perception of informatics technology at the top-management level