Mediji, identitet i spol: tragom feminističkih teorija i metodologija o medijima i novinarstvu

This article attempts to illustrate some general theoretical and methodological approaches to journalism and media coming from feminist perspective. The research questions raised by media feminists scholars relate not only to the key issue of representation, but also to wider examination of the place of women in the media industries, to women as producers and as audiences, and women’s reflections of their own situation in relationship to the media spaces. At the heart of this article lies a case-study. It asks whether there are any gender differences in a general perception held in a newsroom of a small Australian newspaper – that female journalists work differently to male journalists. On the basis of qualitative methodologies (participant observation, and indepth interviews) the study explores the question whether there are observable differences in the way female journalists and male journalists work in that particular newsroom. Put it simple, we are interested here in whether Australian female journalists in the studied newspaper newsroom conform to a traditional, patriarchal style of journalism?Cilj ovog članka je prikazati neke opće teorijske i metodologijske pristupe novinarstvu i medijima iz feminističke perspektive. Istraživačka pitanja koja postavljaju feministički medijski teoretičari odnose se ne samo na ključna pitanja prezentacije, već i na šire propitivanje uloge žene u medijskoj industriji, žene kao proizvođače i žene kao publiku, istražujući razmišljanja žena o vlastitoj situaciji u odnosu na medijski prostor. U okviru studije slučaja istražuje se postoje li spolne razlike u općoj percepciji u jednim malim australskim novinama – rade li žene novinari drugačije od muškaraca novinara. Kvalitativnom metodom (promatranje, intervjui) pokušava se odgovoriti na pitanje jesu li vidljive razlike u radu ženskih i muških novinara u tim australskim novinama, drugim riječima, jesu li se australske novinarke podredile tradicionalnom, patrijarhalnom stilu novinarstva