PUBLIC SERVICES OR COMMERCIAL PROGRAMMING?

Ovaj je rad potaknut dodjelom koncesije za novu komercijalnu televiziju koja je u svibnju 2004. godine počela emitirati na nekadašnjem sustavu 3. mreže HTVa. Autorica, koja je i sama bila članom tijela koje je provelo ukupan postupak tog natječaja, otvara nekoliko, međusobno povezanih, pitanja. Prvi dio rada govori o samoj dodjeli ove koncesije ponovo aktualizirajući temu o kvaliteti tzv. medijskih zakona u Hrvatskoj. Drugi dio rada analizira ulogu javnih medija u odnosu na bujajuću komercijalizaciju sadržaja. Treći dio rada govori o novim vlasničkim odnosima na medijskim tržištima i o sustavnoj koncentraciji vlasništva. Hrvatska je, upravo dodjelom ove koncesije, postala 24. zemljom u kojoj RTL, dio medijskog diva Bertelsmanna AG, emitira svoj program, Svjetski trend nastajanja medijskih imperija raširio se i na ona tržišta koja su, uz velike napore, tek odbacila svojega bivšeg vlasnika: državu. Kamo vodi pojava novih centara moći i koji su njihovi ciljevi?This paper looks into the concession granted for the new commercial TV station that began broadcasting in May of 2004 on the former 3rd HTV channel. The author was a member of the tender-collecting body. She poses several related questions. In the first part of the paper, she examines the final decision concerning the concession grant in the light of the dubious quality of the so-called media laws in Croatia. In the second part she analyzes the role of the public media in relation to the rampant commercialization of programming. In the third part she looks into the new ownership relations on the media markets and the relentless ownership concentration. By granting this concession, Croatia became the 24th country in which the RTL, a branch of the media giant Bertelsmann AG, is broadcasting. The global trend of the emergence of the media empires has spread even to those markets that have only recently and after much struggle got rid of their former owner: the state. Where does this rise of the new centers of power lead to and what are their goals