Study of the Objective and the Subjective Evalution of Fashion Cataloques Printing Quality

Izrada modnog kataloga važan je čimbenik u plasmanu proizvoda koje katalog prezentira. Prezentacija proizvoda u katalogu mora biti objektivna, ali mora i privući potencijalnog kupca. Zbog toga se postavlja pitanje može li se modni katalog izraditi tako da se zadovolje sve karakteristike u smislu objektivnosti i subjektivnosti kada je u pitanju doživljaj boja. Doživljaj boja u prvom jeredu uvjetovan rasponom tonaliteta koji je direktno ovisan o gustoći obojenja upotrijebljenih bojila za tisak. Cilj ovoga rada je utvrditi korelaciju objektivnog i subjektivnog ocjenjivanja kvalitete tiska modnog kataloga. U tu svrhu otisnuti su motivi kojima se može dobiti navedena korelacija. Objektivna ocjena kvalitete tiska dobivena je mjerenjem trodimenzionalnih vrijednosti boja koji je moguće u katalogu reproducirati, dok je subjektivna ocjena kvalitete kataloga utvrđena analizom frekvencije doživljaja kvalitete tiska kataloga. Na temelju rezultata utvrđeni su parametri i granični uvjeti koje je potrebno zadovoljiti kako bi se katalog otisnuo u optimalnoj kvaliteti.The production of the fashion catalogue is important factor in the placement of the products the catalogue presents. The product presentation in the catalogue must be objective, but it must also attract the potential customer. Because of that, the question is set, if the fashion catalogue must be made so, to satisfy all the characteristics in the sense of objectivity and subjectivity in regard to the colour experience. Colour experience is first of all caused by the tonal range which directly depends on the inking density of inks used in printing. The aim of this work is to establish the correlation of the objective and the subjective evaluation of the fashion catalogue printing quality. For this purpose, the motives are printed, by means of which it is possible to determine the mentioned correlation. The objective evaluation of the printing quality was established after the measurements in the three dimensional colour space which is possible to reproduce in the catalogue, while the subjective evaluation of the catalogue quality was established by the analysis of the experience frequency of the catalogue printing quality. Based on all results, the parameters and boundary conditions have been established which must be satisfied in order to print the catalogue in optimal quality