Development of Dubrovnik as Port of Call in Cruising-Tourism and the Port of Dubrovnik Development Project

Promocija Dubrovnika kao turističkog odredišta visoke kategorije ovisi o ukupnim naporima svih sudionika na razini pojedinih zadataka. Pomaci se ne mogu ostvariti bez partnerskoga pristupa različitih subjekata, koji su na prvi pogled heterogeni. Međutim, adekvatan razvoj prometne infrastrukture, poboljšanje standarda smještajnih objekata i ukupno podizanje razine turističkog proizvoda (izleti, usluga) uz primjerenu komunikaciju između institu-cionalnih i komercijalnih subjekata nedvojbeno su jamstvo uspjeha.Dubrovnik promotion as a high category tourist destination depends on the total efforts by all the participants at the levels of individual tasks. Shifts cannot be achieved without a partnership approach among the various subjects, which at first glance are heterogeneous. However, adequate development of the traffic infrastructure, improvement in the standard of the accommodation facilities and the overall raising of the level of the tourism product (excursions, services) with appropriate communication between the institutional and commercial subjects are guarantees of success