Some Features and Suggestions on the Presentation of the Teaching Unit on Communication Between Salesmen and Consumers

U obrazovanju kontaktnih zanimanja kao što je zanimanje prodavač ključna znanja potrebna za njegove uspješne radne aktivnosti vezana su za djelotvorno komuniciranje s kupcima. Neposredno komuniciranje prodavača i njegovih kupaca potrebno je pažljivo prostudirati i usvojiti. Tekst posebno potencira faze djelotvornog komuniciranja upozoravajući i predlažući moguće načine obrade, vodeći računa o znanjima koja učeniku pružaju predmeti Psihologije prodaje i Promotivne aktivnosti.In teaching contact professions, such as salesmen, the key skills and knowledge necessary for one’s successful work activities pertain to effective communication with customers. Direct communication between salesmen and their customers must be carefully studied and acquired. This paper pays particular attention to the phases of effective communication while warning of and proposing possible ways of treatment taking account of the knowledge students acquire in the courses of the Psychology of Sales and Promotional Activities