THE NEED FOR DIVERSIFICATION IN FISH FARMING PRODUCTION

Značajka razvijenih gospodarstava u svijetu jest neobično veliko bogatstvo ponude. Na tržištu se nalazi golem broj proizvoda različita asortimana, kakvoće i cijene. U skladu s marketinškom koncepcijom proizvodnja nastoji zadovoljiti svakoga potencijalnog potrošača. Hrvatsko slatkovodno Ribarstvo još nije na toj razini. Asortiman je vrlo uzak, a sastoji se uglavnom od šarana i do 80%, kalifornijske pastrve do 10%, biljoždera oko 4%, dok je soma, smuđa i štuke samo do 2,70%, a ostatak su komercijalno nezanimljive riblje vrste. Na tržištu se posljednjih godina pojavio sve značajniji potrošač, športski ribolovci, čije je značenje u porastu s potpuno novim, specifičnim zahtjevima koje za sada ribnjaci još uopće ne mogu alimentirati, osim eventualno u marginalnim količinama. Kategorički je imperativ brza prilagodba proizvodnog asortimana naših ribnjaka u skladu s tendencijama u prehrani stanovništva razvijenih zemalja, koje se već primjećuju i u nas, kao i potrebama športskih ribolovaca.One of the characteristics of developed economies in the world is a very rich and diversified offer of goods. There are many products of different assortment, of different quality and price on the market. In keeping with the marketing conception, the production is trying to satisfy all potential consumers. Croatian freshwater fish farming has not yet reached this stage. The assortment is very limited and includes mostly carp (up to 80%), Californian trout (up to 10%), grass carp (around 4%), wels, pike-perch and pike together up to 2.70%, while the rest are commercially insignificant and uninteresting fish species. In the last few years, an increasingly important type of consumers has emerged on the market sporting anglers whose importance is growing and bringing totally new, specific demands that the fish ponds at the moment cannot meet, except maybe in marginal quantities. There is a categorical imperative of a fast adjustment of the production assortment of our fishing farms to the tendencies in the nourishment of the population in developed countries that can also be observed in our country and to the demands and needs of sporting anglers