From Prejudice to Social Change: A Social Identity Perspective

For more than 80 years, understanding the causes, consequences, and remedies for prejudice has been a central theme in social psychology. Prejudice, by definition, refers to the holding of negative attitudes toward others based exclusively on their membership of a given group (Brown, 1995, p. 6). Prejudice is a major area of academic enquiry because it is considered a necessary condition for discrimination, which affects the opportunities and well-being of its targets - the victims. Furthermore, when negative views about a particular group become widespread and shared, then intergroup conflict, violence, and civil unrest are more likely