INVESTIGATING CELEBRITISM PHENOMENON ON TWITTER (Semiotics Analysis Trending Topic)

This article aims to investigate how to represent the meaning of the hashtag Trending Topic related to the dentations, connotations, and myths in the Celebritism phenomenon in social Media Twitter. This research was conducted based on the results of the Trending Topic for two months. The research object is hashtag #2024ErickRI1 on the trending topic that is on Twitter. This research methodology is to capture the data obtained from a fence mark or a Trending Topic hashtag on Twitter during the research period. After conducting the analysis, the author can make an appointment that the hashtag #2024ErickRI1 has the meaning of the dennotation Erick Thohir who currently serves as the state Minister of SOEs to the spotlight when his name linked to the trending topic Twitter #erickout, the hashtag emerged because some people suspect Erick Thohir doing the practice of KKN Commissioner in a number of BUMN. The statement is considered inappropriate by the netizens because it does not properly carry out its responsibilities which then want to be the future presidential candidate that is contained in the hashtag #2024ErickRI1. The meaning of the connotations found on the hashtag #2024ErickRI1 is a political motive in which the hashtag discusses the pros and cons of political figures and the netizens against the government system of the era of President. Because community perspectives vary. It is also one of the attempts to suggest figures that they value appropriately to be selected in the upcoming 2024 presidential election through Twitter social media. The myth in the hashtag #2024ErickRI1 that one gets a separate message when reading the posts of the hashtag #2024ErickRI1 because each society has a mindset that affects the outcome of a mythical meaning or is called a message meaning