In 2010 sex education became a surprising target of criticism in the secular Czech Republic. The voices of social conservatives were raised and were answered by the Minister of Education, who launched a reform of educational curricula to exclude sex education. This article analyses the discursive strategies employed by conservative opponents of sex education and highlights the interpretive repertoires of sexuality and gender. The authors argue that Czech conservatives deploy both a moral panic strategy and a discursive strategy of empowerment that uses positive sanctions to support ‘good sex’, defined exclusively as marital, procreative heterosex. This interpretive repertoire of ‘good and healthy sexuality’ is universally intelligible and t...