After Lithuania regained the independence, the state confronted with many political, social, economic, and cultural challenges, which led to changes of norms, values, forms of activities and consciousness of citizens. Changing situation lead to the marginalization of rural areas, the rural community movement raised. The main reason for the rising movement was dissatisfaction about current situation and willingness to change it using communities’ resources. This movement is allied to new social movements, which arose in 1960 in Western world. For the creation of postindustrial rural areas the paradigm of innovative, sustainable, inclusive rural development determines that new theories, explaining transformations, are necessary. The aim of th...