Economic Study of Banana Marketing in District Fatehpur, Uttar Pradesh

Survey work was carried out with the sample of 50 farmers in five different villages of the Malwan block of Fatehpur district of U.P. were selected purposively and randomly keeping because of having the highest area under Banana cultivation in district Fatehpur and based on the increasing trend in the area under production and production of banana. Sample villages were taken, keeping in view that they fall in the banana-rich area, and also the samples resemble the entire population. Data analysis reveals that the producer’s share in consumer’s rupee is 35.52 percent and wholesaler’s net margin 18.71 percent, and retailer’s net margin 26.86 percent of the total marketing margin of banana in channel I. The channel II contractor’s net margin is found 3.6 percent, wholesaler’s net margin, 17.99 percent, and the retailer’s net margin was 25.95 percent of the total marketing margin of banana in the study area