FASHION AS ART PERFORMANCE

Ovaj rad bavi se performativnom umjetnošću te samim osnovnim pojmom performansa, koji se kasnije šezdesetih i sedamdestih godina pojavio i u modi. Osim performansa, rad se bavi i pojmom odjevnog tijela kao vrstu komunikacije, ali i groteskonog tijela kao nečeg što je izazvalo šok te se putem medija izrazilo i na modernu umjetnost i modu. Istraživanje rada temelji se na literaturi poznatih performativnih umjetnika, kao i na pristupima raznih modnih sociologa i njihovih teorisjkih aspekta. Performativna umjetnost ne samo da se snažno odrazila na modu, već je stvorila zasebni oblik konceptualne suvremene umjetnosti, te time promijenila način komunikacije između dizajnera i gledatelja tj. PotrošačaThis paper is based on fields such as art performance and on the basic concept of performance that was reflected in fashion in late 60s and 70s. Except in terms of performance, a clothed body is an important way of comunication in fashion and 3 grotesque body as something that caused shock and has reflected on modern art and fashion through media. Paper is also based on literature of famous performance artists and different approaches of fashion sociologists and their fashion aspects. Art performance not only strongly reflected on fashion, but also created individual feature of conceptual contemporary art and changed comunication mode between designer and audience