Strategy to Develop Reputation in Green Building in Indonesia

Abstract:- Previous studies had examined The Green Building in Indonesia, but none have discussed more thoroughly the relationship between competitive advantage, service quality, company performance, and implications for the company reputation. The purpose of this study is to get a clearer picture of how the Green Building’s competitive advantage together with the excellent service quality provided by the Green Building can improve the performance, and the final result is how the company's reputation is formed. This research was conducted with quantitative techniques by involving 30 building managers of the Green Building in Jakarta. To analyze the relationship between variables, this study used Structural Equation Model approached with SmartPLS. The result of this research is the company’s competitive advantage will have a small effect on the company performance, and company reputation if the service quality provided is not excellent. Keywords:- Competitive Advantage, Service Quality, Company Performance, Company Reputation