Rite Communication in The Nyadran Tradition in Sidoarjo

Nyadran is a form of ritual that still exists among the Sidoarjo coastal community which is full of elements of intercultural communication. This study aims to analyze communication in the Nyadran ritual in Balongdowo and Bluru Kidul Villages, Sidoarjo Regency. This qualitative research uses the communication ethnographic approach presented by Hymes. Data collection was carried out with participant observation and in-depth ethnographic interviews with nine informants. The sampling technique uses purposive sampling. After being collected, the data were analyzed by SPEAKING analysis from Hymes. The results showed that the Nyadran rite is a communication made by the fishing community as a form of gratitude to Allah SWT who has provided an abundance of sustenance. Second, the offerings in the Nyadran ceremony are symbols that have the meaning of a blessing in life and success at work. Third, Nyadran is a form of local wisdom manifested in cooperation, giving, environmental preservation, and hospitality. Keywords: rite communication, nyadran tradition, local wisdo