Cultural studies approach to mass-media as a factor of mankind’s socio-cultural development

The article is devoted to cultural studies concepts of massmedia aimed at investigating the impact of media on the socio-cultural development of society. These concepts allow identifying the mass media with the principal way of giving people information about culture to join it, analysing the interaction of media-system with relevant cultural values, investigating media role in the evolution of world civilizations and forming specific socio-cultural systems