New models of starting your own business during the COVID-19 virus pandemic in the Republic of Croatia

Osnivanje obrta, društva ili tvrtke i u normalnim uvjetima nije toliko značajan potez u Hrvatskoj, a u „novo normalnim“ uvjetima ljudi se za to odlučuju još rjeđe. Ekonomski šok početkom 2020. godine izazvan pandemijom virusa COVID-19, pogodio je i najveće gospodarske sile poput SAD-a, Kine, Rusije i Njemačke koje su morale zaustaviti svoju proizvodnju i velik dio novca preusmjeriti u zdravstveni sustav. Hrvatski gospodarski sustav također se našao u takvoj situaciji. Pad u sektoru turizma, povećanje broja nezaposlenih, što dovodi do smanjenja kupovne moći i osobne potrošnje zasigurno je negativno utjecalo na tvrtke, poduzetnike i sve one koji se žele upustiti u pokretanje vlastitog posla. Stoga su pojedinci morali skrenuti sa zacrtanog cilja, i prilagoditi se novim potrebama tržišta od kojih je najvažnija digitalizacija poslovanja. Potaknuti rizikom ulaganja, pokretanje vlastitog poslovanja u Hrvatskoj dobilo je novi oblik.Establishing a craft or company even in normal conditions is not such a significant move in Croatia, and in "newly normal" conditions people decide to do it even less often. The economic shock in early 2020 caused by the COVID-19 virus pandemic also hit major economic powers such as the US, China, Russia and Germany who had to stop their production and redirect much of the money to the healthcare system. The Croatian economic system also found itself in such a situation. The decline in the tourism sector, the increase in the number of unemployed, which leads to a decrease in purchasing power and personal consumption has certainly had a negative impact on companies, entrepreneurs and all those who want to start their own business. Therefore, individuals had to deviate from the set goal, and adapt to the new needs of the market, the most important of which is the digitalization of business. Encouraged by the risk of investment, starting your own business in Croatia has taken a new form