Comparative analysis of website content of Bleacher Report, Sports Illustrated, Sportnet and Telesport

U proteklih nekoliko godina svjedočimo sve većoj popularnosti online novinarstva u odnosu na ostale oblike medija i novinarstva. Njegova pojava dovela je do stvaranja portala koji su izrasli u glavne prenositelje informacija. Budući da je sport jedna od najpopularnijih ljudskih aktivnosti postoji i veliki interes javnosti za sportske sadržaje, ali i za informacije koje se odnose na sportaše općenito (razvoj njihovih karijera, način na koji provode slobodno vrijeme, informacije o njihovu privatnom životu i sl.). Stoga sportski portali pripadaju najčitanijoj vrsti portala. Kako bi ispunili očekivanja publike koja nema jedinstvene potrebe i interese vezane za određene sportove, u radu sportskih portala uočava se raznolikost, kako u pogledu preferiranog načina izvještavanja i tema, tako i u pogledu odabira sportova koje dominantno prate. Radi stjecanja boljeg uvida u način rada i izvještavanja dva hrvatska i dva američka portala, u ovome radu je analiziran njihov sadržaj i odabir tema prema zadanim kategorijama.In the past few years, we have witnessed the growing popularity of online journalism compared to other forms of media and journalism. Its appearance led to the creation of websites, which grew into the main transmitters of information. Since sport is one of the most popular pastimes, there is a great public interest in sports content, but also information related to athletes in general (the way they spend their free time, information about their private life, etc.). Sports websites are therefore in the range of the most popular types of websites. In order to meet the expectations of an audience that does not have unique needs and interests related to certain sports, the work of sports websites is diverse, both in terms of preferred reporting and topics, and in terms of selection of sports that dominantly follow. In order to gain a better insight into the way of working and reporting of the two Croatian and two American portals, this paper analyzes their content and selection of topics according to the given categories