Application of virtual and augmented reality in business

Ciljevi ovog rada su objasniti pojmove virtualne i proširene stvarnosti, prikazati njihov razvoj, prednosti i nedostatke, načine primjene u poslovanju različitih industrija te njihov utjecaj na poslovanje i donošenje odluka. U radu su korišteni primarni i sekundarni podaci, a kao primarni izvor korišten je anketni upitnik. Cilj ankete je doznati u kojoj mjeri su ispitanici upoznati sa tehnologijama virtualne i proširene stvarnosti, jesu li ih ikada koristili ili bi htjeli, znaju li koje su mogućnosti njihove implementacije u poslovnim sustavima te što misle koliko navedene tehnologije mogu poboljšati donošenje odluka, kako u poslovanju, tako i u privatnom životu, osobito sada u vrijeme pandemije koronavirusa.The main objectives of this paper are to explain the concepts of virtual and augmented reality, to show their development, advantages and disadvantages, ways of application in the business of different industries and their impact on business and decision making. The paper used primary and secondary data and a survey questionnaire was used as the primary data source. The aim of the questionnaire is to find out to are respondents familiar with virtual and augmented reality technologies, have they ever used them or would like to, do they know what are the possibilities of their implementation in business systems and what they think how these technologies can improve decision making, in business and in private life, especially now at the time of the coronavirus pandemic