The impact of the COVID-19 pandemic on consumer behavior in the retail sector

Pandemija COVID-19 zahvatila je svijet 2020. godine te je snažno utjecala na gospodarski sektor. Kako bi spriječili širenje bolesti, ljudi su se morali izolirati kod kuće i smanjiti fizički kontakt. Uloga interneta povećala se više nego ikad. Takva situacija potaknula je tvrtke da više pažnje posvete brzom razvoju i jačanju svog internetskog poslovanja. Ljudi su potrošačke navike prebacili na internetske kanale i upravo se zbog toga maloprodajna industrija pokušava prilagoditi novim navikama. Cilj ovog rada je analizirati utjecaj pandemije COVID-19 na ponašanje potrošača u sektoru maloprodaje.In 2020 the COVID-19 pandemic has overtaken the world and immensely impacted the economic sector. In order to stop the spread of the disease, people had to self-isolate in their homes and abstain from physical contact. Role of the internet has become greater than ever. Impacted by the situation, companies have given more effort to faster development and strengthening of online businesses. Customers’ practices were transferred to online services, which pressured retailing industry to adapt to new practices. The goal of this paper is the analysis of COVID-19 pandemic’s effect on customers’ behavior in retail sector