Tourism Development Planning

Turizam je vrlo dinamičan sustav u kojem se konstantno stvaraju novi trendovi te važnost procesa planiranja dolazi do izražaja. Planiranje je jedna od osnovnih funkcija turizma, čiji proces podrazumijeva stvaranje i razrađivanje seta aktivnosti i ciljeva te utvrđivanja vremena za ostvarenje definiranih zadataka. Republika Hrvatska razvoj turizma planira akcijskim planovima, koji proizlaze iz krovnog dokumenta, strategije razvoja turizma. Od svoje nezavisnosti Republika Hrvatska je izradila tri strategije razvoja turizma Republike Hrvatske koje su za cilj imale održivi razvoj turističke ponude i podizanje konkurentnosti hrvatskog turizma na svjetskom tržištu. Primjenom standardnih i provjerenih metoda uz korištenje podataka iz relevantnih izvora u radu se analizira uspješnost do sada donesenih i implementiranih strategija Republike Hrvatske sa svrhom utvrđivanja eventualnih nedostataka s obzirom na trenutno stanje. Glavni cilj ovog rada je pokazati važnost procesa planiranja u razvoju turizma i implementaciji adekvatnih rješenja koji će rezultirati povećanjem zadovoljstva kod domicilnog stanovništva i turista. Posebna pozornost se stavlja na održivi razvoj turizma koji za cilj ima konstantan ekonomski i socijalni rast i razvoj, uz poštovanje najviših ekoloških standarda u cilju zaštite prirodnih resursa. Rad kroz pet poglavlja objašnjava procesa planiranja i njegove značajke, analizira planiran stanja nasuprot trenutnih te završava zaključkom kojim se daju preporuke za poboljšanje procesa planiranja u budućnosti.Tourism is a very dynamic system in which new trends are constantly being created and the importance of the planning process comes to the fore. Planning is one of the basic functions of tourism, the process of which involves the creation and elaboration of a set of activities and goals and determining the time to achieve the defined tasks. The Republic of Croatia plans the development of tourism through action plans, which derive from the umbrella document, the tourism development strategy. Since its independence, the Republic of Croatia has developed three strategies for the development of tourism in the Republic of Croatia, which aimed at the sustainable development of the tourist offer and raising the competitiveness of Croatian tourism on the world market. Through the application of standard and verified methods with the use of data from relevant sources, the paper analyzes the success of the adopted and implemented strategies of the Republic of Croatia so far in order to identify possible shortcomings with regard to the current situation. The main goal of this paper is to show the importance of the planning process in the development of tourism and the implementation of adequate solutions that will result in increased satisfaction among the domicile population and tourists. Special attention is paid to the sustainable development of tourism, which aims at constant economic and social growth and development, while respecting the highest environmental standards in order to protect natural resources. Through five chapters, the paper explains the planning process and its features, analyzes the planned situation as opposed to the current one, and concludes with a conclusion which gives recommendations for improving the planning process in the future