Strategies for Positioning Hotel Companies in the International Tourism Market

Tema ovog rada je strategija pozicioniranja na međunarodnim turističkim tržištima koja je prikazana pomoću analize primjene strategije pozicioniranja turističkog naselja Bi Village na tri odabrana inozemna tržišta. Pozicioniranje je jedna od najvažnijih stavki uspješnog poslovanja. Riječ je o vizualiziranju usluga na tržištu koje prethodi konačnoj slici koju gosti dobiju nakon konzumiranja odabranih usluga.Turističko naselje Bi Village koje pruža usluge u djelatnosti hotelijerstva vrlo visoko je pozicionirano te poznato na međunarodnom turističkom tržištu kao sinonim za miran obiteljski odmor.The topic of this paper is the positioning strategy of the international tourism market, which is put forward by analysing the application of the positioning strategy of the tourist village Bi Village in the international tourism market. Positioning is one of the most important items of successful business and visualization of services in the market that precedes the final image of guest’s perception on consuming selected services. Tourist village Bi Village, with its services provided in the hotel industry, is very highly positioned, and known on the international tourist market as a synonym for a peaceful family vacation