Disaster Communication Study on Instagram Account @infobmkgmaluku of Ambon Earthquake 2019 Case

Social media is a popular tool of communication to use as a sharing content platform. Many people use it as their media, but little do we know that the government nowadays use it as a tool to engage their public, especially at crisis and disaster. This article describes the analysis of how local government organizations used social media during the Earthquake disaster as a tool to communicate with the public. Indonesia’s national Meteorology Climatology and Geophysics council have been used social media to connect with the audience. In the case of Ambon Earthquake 2019, the organization uses local agency social media to communicate. The article finds that there is a high number of the Instagram user responding@ infobmkgmaluku post during the disaster; also, the analysis shows there is a relation between the earthquake magnitude and user response