Analysis of Automotive Parts Distribution in E-commerce

U ovom radu obrađene su glavne značajke distribucije u doba e-trgovine s naglaskom na specifičnosti distribucije i povrata auto dijelova. Pojava Internet trgovine otvorila je vrata novim mogućnostima poslovanja, a isto tako prouzročila nove izazove za logističare. To je utjecalo na razne promjene u distribuciji i preoblikovala procese koji su do tada bili znani i korišteni. Ova tema je odabrana s ciljem proučavanja uloge i značaja distribucije u e-trgovini, te analiziranja podataka u svrhu uočavanja raznih slabosti i prilika unutar segmenta auto dijelova. S time u svezi je uzet primjer iz prakse, tvrtka Inter Cars d.o.o.This paper describes the main features of distribution in the era of e-commerce with an emphasis on the specifics of distribution and return of automotive parts. The advent of Internet commerce has opened the door to new business opportunities and also caused new challenges for logistics operators. This influenced various changes in the distribution and reshaping of processes that were used till then. This topic was selected with the aim of studying the role and importance of e-commerce distribution and analyzing the data in order to identify various weaknesses and opportunities within the automotive parts segment. Regarding to this, the company Inter Cars d.o.o was taken as an example