Digital transformation and innovation management in an insurance company

Digitalna transformacija se najčešće povezuje s optimizacijom i (tehnološkim) napretkom u poslovanju, uz koju se, dakako, uvode inovacije i potiče kreativnost u profesionalnom smislu. Ona također podrazumijeva otvorenost organizacije prema promjenama, razrađenost strategija, važnost brainstorminga i prilagodbe zaposlenika općenito. Za potrebe ovog rada korišteni su primarni i sekundarni izvori podataka. Teorijski dio rada pruža potporu za istraživanje provedeno metodom dubinskog intervjua. Intervju je koncipiran u tri dijela. Prvi dio namijenjen je digitalnim transformacijama, drugi inovacijama, a treći modernim problemom pandemije i mogućih prisilnih inovacija. S obzirom da je cilj ovog rada bio uvidjeti proces uvođenja inovacija u organizaciju i način na koji digitalna transformacija utječe na promjene i rad u organizaciji, prije samog istraživanja postavljene su tri hipoteze. Analizom odgovora, potvrđeno je da je digitalna transformacija važan dio poslovne strategije te da je zajedno s inovacijama ključna za postizanje konkurentske prednosti organizacije. Ipak, djelomično je potvrđeno da inovacije sa sobom uvijek donose pozitivan ishod.Digital transformation is often associated with optimization and (technological) progress in business, which, of course, introduces innovations and encourages creativity in a professional sense. It also implies the openness of organizations towards change, elaboration of strategies, importance of brainstorming and adjustment of employees. For the purpose of this paper, primary and secondary sources were used. The theoretical part of the paper provides support for research conducted by the method o in-depth interview. The interview is conceived in three parts. First part is devoted to digital transformation, second part to innovations and the third part to a modern problem of pandemic and possible forced innovations. Given that the aim of this paper was to see the process of introducing innovations in the organization and the way in which digital transformation affects change and work in the organization, before the research, three hypotheses were set. Analysis of responses confirmed that digital transformation is an important part of business strategy and that together with innovation is key to achieving a competitive advantage of the organisation. Nevertheless, it has been partially confirmed that innovation always brings a positive outcome