Transformations of the bodybuilding subculture through popular culture

Diplomsko delo raziskuje subkulturo bodybuildinga in kako se ta odraža v kontekstu popularnih kultur. Pomembno je bilo preučiti mesto Arnolda Schwarzeneggerja, ki je odigral pomembno vlogo pri populariziranju dvigovanja uteži skozi sedemdeseta leta prejšnjega stoletja in dalje. Njegova mišičasta postava, ki jo je dokumentarni film Pumping Iron (1977) dodatno podkrepil, je mnoge spodbudila k želji po doseganju ideala popolne postave, kar je omogočilo, da se je bodybuilding populariziral. Hkrati se je subkultura bodybuildinga, ki v svojih začetkih ni promovirala zdravja, transformirala v globalizirano fitnes kulturo, ki danes spodbuja skrb za zdravje in ne podpira uživanja prepovedanih snovi (steroidi). Poleg tega je zanimivo dejstvo, da je tematika bodybuildinga, že v času vrhunca slave Schwarzeneggerja in vse do danes, začela pojavljati v ostalih aspektih popularne kulture ‒ filmi, literatura, fitnes industrija, drugi športi in spektakli ter na področju umetnosti.The thesis explores the subculture of bodybuilding and how it is reflected in the context of popular cultures. It was important to examine the place of Arnold Schwarzenegger, who played an important role in the development of weightlifting through the 1970s and beyond. His muscular physique, which was further reinforced by the documentary Pumping Iron, encouraged many to achieve the ideal of the perfect physique and this allowed bodybuilding to become popularised. At the same time, the subculture of bodybuilding, which in its beginnings did not promote health, has transformed into a globalised fitness culture that promotes health and does not support the use of banned substances (steroids). Moreover, it is interesting to note that, from the time of Schwarzenegger\u27s fame until today, the subject of bodybuilding has begun to appear in other aspects of popular culture - films, literature, the fitness industry, other sports and spectacles, and the arts