The phenomenon of sustainable fashion in Slovenia

Modna industrija ima danes velik vpliv na ljudi in na okolje. V zadnjem desetletju temelji predvsem na hitrosti. Z besedo hitrost imamo v mislih hiter način proizvodnje, hitro menjavanje modnih trendov ter posledično hitre in nepremišljene nakupe novih kosov, saj stari niso več modni. Pri tem je v ospredju ta začarani krog, medtem ko so okolje in ljudje, ki so vpleteni v produkcijski proces, pogosto zapostavljeni. Nizke cene, nekakovostno izdelani kosi oblačil ter nenehno menjavanje modnih trendov prisilijo potrošnike, da kupujejo več oblačil, kot jih potrebujejo, kar se na koncu odraža v enormnih količinah modnih odpadkov. Glavna ovira pri doseganju trajnostnejše modne industrije je potrošnik. Kupci so lačni novosti in nenehno osveževanje garderobe jim ne povzroča slabe vesti. Na drugi strani dobavne verige ima industrija težave tudi z izkoriščanjem delavcev, ki prejemajo (pre)nizke plače, opravljajo neplačane nadure, velik problem je tudi uporaba strupenih kemikalij in onesnaževanje okolja. Trajnostna moda je novejše gibanje v modni industriji, njegov cilj pa je zmanjšati tekstilne odpadke in izčrpavanje okolja ter hkrati povečati etično ravnanje z delavci. Eden izmed poglavitnih problemov pri trajnostnejšem delovanju mode je ta, da se oblačila pogosto zavrže prehitro – še preden se jih dokončno ponosi. Cilj trajnostne mode je upočasniti proces proizvodnje in potrošnje z namenom, da bi oblikovali industrijo, ki bo dolgoročno trajnostnejša.Fashion industry has a huge impact on people and the environment. For the past decade, the fashion industry has been based primarily on speed. By the word speed we mean a fast way of production, a rapid change of fashion trends and consequently fast and reckless purchases of new pieces, as the old ones are no longer fashionable. This vicious circle is in the forefront while the environment and the people involved in the production process are often neglected. Low prices, low-quality clothing and the constant change of fashion trends force consumers to buy more clothes than they need, which is ultimately reflected in the enormous amounts of fashion waste. The main source of difficulty in achieving a more sustainable fashion industry is the consumer. Fashion buyers are hungry for novelty, but they don’t have guilty conscience for constantly refreshing their wardrobe. On the other side of the supply chain, the industry also has problems exploiting workers who receive low wages and work hours of unpaid overtimemoreover, the use of toxic chemicals and environmental pollution are also major problems. Sustainable fashion is a fairly new movement in the fashion industry that aims to reduce textile waste and deplete the environment, while increasing the ethical treatment of workers. One of the main problems with the more sustainable functioning of fashion is that clothes are often discarded too quickly – before they are worn out. The goal is to slow down the production and consumption process in order to create an industry that will be more sustainable in the long run