The influence of cognitve and emotional control on risk-taking

Namen raziskovanja odločanja je razumevanje posameznikovih zmožnosti procesiranja več alternativ in izbire optimalne možnosti. Na področju vedenjskih financ prevladujejo študije, ki s pomočjo psiholoških modelov sprejemanja odločitev, nudijo razlage opisovanja posameznikovega odločanja. Te vključujejo omejenosti kognitivnega in čustvenega nadzora, ki lahko igrata ključno vlogo pri izbiri odločitve. Kognitivni nadzor je sposobnost uma, ki omogoča, da se posamezniki ravnajo v skladu s ciljem in zavrnejo vedenje, ki je neprimerno. Čustveni nadzor pa je ciljno usmerjen proces, namenjen vplivanju na generacijo, doživljanje ali izražanje razpoloženja, tj, pred generiranjem čustev, ali na čustveni odziv, potem ko je čustvo generirano. Poleg tega je možno, da ljudje svoje odločitve presojajo ali utemeljujejo na podlagi načina, na katerega so podane informacije, pri tem pa ne posvečajo ustrezne pozornosti njihovi vsebini. Odločitve, ki izhajajo iz takšnih pristranskosti, imajo lahko škodljive posledice na posameznikovo življenje ali podjetje. Te tri vplive na sprejemanja odločitev smo raziskovali v diplomski nalogi s pomočjo dosedanjih teorij in eksperimenta.The purpose of decision-making research is to understand an individual’s ability to process multiple alternatives and choose the optimal option. In the field of behavioral finance predominate studies that include psychological models to offer explanations for describing an individual\u27s decision-making. These include limitations in cognitive control and emotional regulation, which can play a key role in making a decision. Cognitive control is the ability of the mind that allows individuals to act in accordance with a goal and reject behavior that is inappropriate. Emotional regulation, on the other hand, refers primarily to attempts by an individual to manage the generation, experience, or expression of emotion, and/or one’s emotional responses is a goal-directed process designed to influence generation, experience, or express mood, i.e., before generating emotions, or on emotional response after an emotion is generated. In addition, people can judge or justify their decisions based on the way the information is given, without paying due attention to their content. Decisions resulting from such biases can have detrimental consequences for an individual’s life or business. These three influences on decision-making were investigated in the diploma thesis with the help of previous theories and experiment