Role of typography in graphic signs

V diplomskem delu sem raziskovala vlogo tipografije v grafičnih znakih. Ker se področji grafičnih znakov in tipografije prepletata, sem se najprej poglobila v tipografijo, zgodovino razvoja pisave in anatomijo črk, nato pa sem podobno naredila še na področju grafičnega znaka, kjer sem raziskala njegove začetke, razvoj, kako grafične znake delimo in kakšni so kriteriji učinkovitega grafičnega znaka. Na koncu sem področje tipografije in grafičnega znaka ponovno združila in pogledala njuno interakcijo - kako se pisava kaže v grafičnih znakih. Na podlagi raziskovanja sem v praktičnem delu ustvarila svoj grafični znak, katerega del je tipografija. Grafičnemu znaku sem nato naredila celostno grafično podobo za potrebe nadaljnje uporabe.In this thesis, I studied the role of typography in graphic sings. The field of graphic signs is intertwined with typographytherefore, I started my research by studying typography, history of handwriting and anatomy of letters. I continued the similar work with logos, where I studied its origin, development, systematics and criteria of an effective graphic sign. Then, I related the typography to graphic sign and analysed their interaction in the means of graphic sings in handwriting. Last of all, I designed my unique graphic sign, which has a part of typography. I also constructed corporate identity of my logo for the various applications