Packaging system design for pharmaceutical products

V svoji diplomski nalogi sem raziskala sistem oblikovanja galenskih izdelkov za Ljubljanske lekarne. Galenski izdelki so zdravila, ki jih lekarne v podjetju razvijajo in proizvajajo same. Uporabnik jih lahko pridobi brez recepta, kar predstavlja boniteto, katere pa splošna javnost še ni ponotranjila. ponotranjila. Gre za linijo izdelkov, ki na trgu ne dobijo ogromne publicitete, hkrati so pogosto spregledani s strani potrošnika, zato pa posledično vizualno zastareli in nekoliko pozabljeni. Oblikovala sem produktno identiteto, ki bi izdelke postavila na potrošnikov zemljevid. Za Lekarno Ljubljana sem oblikovala predlog sistema, ki bi jim omogočil poenoteno storitev lansiranja izdelka – od zavedanja problematike, potrošniških navad, delovanja produkta na mikro in makro ravni. Sistem bi lekarnam predstavljal oporo oz. boljšo orientacijo za prodajo trenutnih izdelkov. V prihodnosti pa lahko deluje kot model kateremu sledimo pri revitalizaciji kot lansiranju novih produktov, ki jih lekarne ponujajo.In my bachelor thesis, I have been investigating the design system of so called ‘Galenic products’ for Ljubljana’s pharmacies. ‘Galenic products’ are medications developed and produced by the pharmacies themselves. It is possible to obtain them without the prescription, which is beneficial to the user. However, they are still relatively unknown to the general public. Consumers often overlook a line of these products due to a lack of publicity on the market. This consequentially results in a design that is visually outdated and somewhat forgotten. This thesis aimed to develop ‘Galenic’ identity, which would potentially raise awareness among the consumers. Together with Ljubljana’s Pharmacy, a design system was developed to enable the unified product launch service. This includes the awareness issues, consumer habits, and product operation at the micro and macro levels. The final design would serve as a support system to pharmacies or offer better sale orientation of current products. In the future, however, it can act as a model used for the revitalization and launch of the new products provided by pharmacies