Brand identity and mobile app design

Diplomsko delo zajema opis oblikovanja celostne grafične podobe blagovne znamke in opis oblikovanja ter izdelave aplikacije, katere primarni cilj je trajnostna storitev dostave obrokov na rastlinski osnovi. Teoretični del podrobneje obravnava teorijo dobre celostne grafične podobe in predstavlja kriterije, ki jih je pri njenem oblikovanju potrebno upoštevati. Razloži, kakšno vlogo ima celostna grafična podoba za podjetja oziroma blagovne znamke pri konkuriranju na trgu blaga in storitev ter nenazadnje pri komunikaciji s strankami. V praktičnem delu se pridobljeno znanje teoretičnega vidika prenese v izdelovanje celostne grafične podobe in uporabniškega vmesnika aplikacije. Tu so upoštevana vsa načela dobrega oblikovanja elementov celostne grafične podobe in ustrezne uporabniške izkušnje. Prav tako so predstavljene vse tehnologije, ki pomagajo pri doseganju zastavljenih ciljev diplomskega dela. V zadnjem delu je predstavljeno testiranje aplikacije na dejanskih uporabnikih. Interpretacija rezultatov na podlagi njihovih povratnih informacij pomaga pri predlogu o ustreznih izboljšavah njenega uporabniškega vmesnika.The diploma thesis includes a description of brand identity design process and a description of design and production process of the application, the primary goal of which is a sustainable plant-based meal delivery service. The theoretical part includes the theory of a good corporate brand design and presents the criteria that need to be considered when creating it. It explains the role of corporate design for brands when competing in the market of the goods and services and, last but not least, when communicating with customers. In the practical part, the acquired knowledge of the theoretical aspect is transferred to the creation of a corporate brand identity and the user interface of the application. Here, all the principles of good design of brand identity elements as well as user experience are taken into account. Also presented, are all of the technologies that help with achieving the set goals of the diploma thesis. The last part presents the process of testing the application on actual users. Interpretation of the results, based on their feedback, helps to suggest appropriate improvements for its user interface