En clave de LA

Treball Final de Grau en Periodisme. Codi: PE0932. Curs acadèmic: 2020/2021‘En clave de LA’ is a autonomic digital media of a cultural nature. In particular, is focused on music and moreover in the work of women in the music of the Comunidad Valenciana. A study issued by the Association of Women in the Music Industry (MIM), 70% of women in national music earn a lower salary than men or 35% have worked without receiving a salary. In this work, the themes of music and feminism converge to try to make visible the role of women in the music industry. ‘En Clave de LA’ is the first specialized medium for music made and sung by women from the Comunidad Valenciana. In addition, a broader vision of music will be given outside of musical activity (tours, records, concerts, …) The name given to this digital media contains both main themes in the publication: music and women. The idea starts with the musical notation of the treble clef (Clave de Sol). The note is replaced by LA acting as a musical note and an article. Through this article, music and women come together. The target population of this publication is within the age range of 18-50 years. It has been set in this range due to the need to access social networks. In addition to the fact that people in the age range between 30 and 50 are expected to serve as a reference for the youngest musicians