Add to ORKGThe research explores the main factors affecting the intention of online groups-buying in Vietnam. Data was collected from 201 potential customers who have visited at least a group-buying website. The results indicate that the trust has the most powerful effect on group-buying. The conformity is the second importance. Finally, discount and “herd” factors have the least effect on online group-buying. The research has drawn out some managerial implications in attracting consumers to join online group-buying. Online firms need to create customer trust and exploit the strength of low price to be successful in this special business model
The objectives of this research paper was to study the influencing factors that contributed the will...
[[abstract]]As the widespread use of group-buying websites increases, so does the need to ...
Growing use of IT, laptops, tablets, PC in individuals' life shaped an opportunity to create online ...
Group-buying is a business. model based on the power of collective buying. Consumers with similar p...
[[abstract]]With the rise of online group-buying, those in the industry have established many platfo...
In recent times, the Vietnamese e-commerce market is in a period of strong development, in addition,...
[[abstract]]As the widespread use of group-buying web sites increases, so does the need to assess fa...
This study aims to develop a theoretical model to explicate online group buying behaviour. The resea...
[[abstract]]In recent years, online group buying is mushrooming in Taiwan. The effort amongthem, the...
Purpose – In 2008, a phenomenon emerged in online retail that attracted the attention of many people...
This study aims to develop a theoretical model to explicate online group buying behaviour. The resea...
The aim of this research is to investigate the determinants of consumers' attitude towards online gr...
Group-buying sites have been the biggest internet phenomena in the recent B2C ecommerce industry. Th...
This study aims to develop a theoretical model to explicate online group buying behaviour. The resea...
[[abstract]]As a subfield of electronic commerce, online shopping is more and more attractive to peo...
The objectives of this research paper was to study the influencing factors that contributed the will...
[[abstract]]As the widespread use of group-buying websites increases, so does the need to ...
Growing use of IT, laptops, tablets, PC in individuals' life shaped an opportunity to create online ...
Group-buying is a business. model based on the power of collective buying. Consumers with similar p...
[[abstract]]With the rise of online group-buying, those in the industry have established many platfo...
In recent times, the Vietnamese e-commerce market is in a period of strong development, in addition,...
[[abstract]]As the widespread use of group-buying web sites increases, so does the need to assess fa...
This study aims to develop a theoretical model to explicate online group buying behaviour. The resea...
[[abstract]]In recent years, online group buying is mushrooming in Taiwan. The effort amongthem, the...
Purpose – In 2008, a phenomenon emerged in online retail that attracted the attention of many people...
This study aims to develop a theoretical model to explicate online group buying behaviour. The resea...
The aim of this research is to investigate the determinants of consumers' attitude towards online gr...
Group-buying sites have been the biggest internet phenomena in the recent B2C ecommerce industry. Th...
This study aims to develop a theoretical model to explicate online group buying behaviour. The resea...
[[abstract]]As a subfield of electronic commerce, online shopping is more and more attractive to peo...
The objectives of this research paper was to study the influencing factors that contributed the will...
[[abstract]]As the widespread use of group-buying websites increases, so does the need to ...
Growing use of IT, laptops, tablets, PC in individuals' life shaped an opportunity to create online ...