Add to ORKGThis study aims to find out factors affecting green consumption intentions of consumers in Ho Chi Minh City (HCMC). Preliminary qualitative method and official quantitative method are used in this study. The result shows 5 factors: (1) environmental awareness, (2) environmental concern, (3) altruism, (4) social influence, (5) and perceived consumer effectiveness -PCE of green consumption intentions. Besides, the study also finds out the differences of green consuming intentions between consumers categorized by income and academic level
Increasing awareness on the various environmental problems has led a shift in the way consumers go a...
[[abstract]] In the modern era of marketing, green marketing becomes the new strategy for companies...
Green consumers emerged as their support to the environment, since they realized that there is envir...
In recent years, green consumption is quite common in developed countries and has made initial progr...
The present study attempts to examine the impacts of Environmental Concern (EC), Perceived Consumers...
In recent years, green marketing has become common in developed countries and made initial progress ...
This study adopts Theory of Planned Behavior (TPB) and Technology Acceptance Model (TAM) to measure ...
[[abstract]]The purpose of this study was to investigate both the green consumption of behavioral in...
This study examines the influence of four factors on the green purchase intention of American and Ch...
[[abstract]]The purpose of this research was to understand the green consumption attitude and behavi...
Facing with the environmental degradation, the Malaysian government as well as other parts of the wo...
Research background: Even though antecedents of green consumption have already been considered in nu...
This research focuses on understanding the factors that influence consumers' intention to purchase e...
The reasons why current consumption patterns have changed from buying conventional products that hav...
The purpose of this study is to identify the key factors influencing green product’s purchase intent...
Increasing awareness on the various environmental problems has led a shift in the way consumers go a...
[[abstract]] In the modern era of marketing, green marketing becomes the new strategy for companies...
Green consumers emerged as their support to the environment, since they realized that there is envir...
In recent years, green consumption is quite common in developed countries and has made initial progr...
The present study attempts to examine the impacts of Environmental Concern (EC), Perceived Consumers...
In recent years, green marketing has become common in developed countries and made initial progress ...
This study adopts Theory of Planned Behavior (TPB) and Technology Acceptance Model (TAM) to measure ...
[[abstract]]The purpose of this study was to investigate both the green consumption of behavioral in...
This study examines the influence of four factors on the green purchase intention of American and Ch...
[[abstract]]The purpose of this research was to understand the green consumption attitude and behavi...
Facing with the environmental degradation, the Malaysian government as well as other parts of the wo...
Research background: Even though antecedents of green consumption have already been considered in nu...
This research focuses on understanding the factors that influence consumers' intention to purchase e...
The reasons why current consumption patterns have changed from buying conventional products that hav...
The purpose of this study is to identify the key factors influencing green product’s purchase intent...
Increasing awareness on the various environmental problems has led a shift in the way consumers go a...
[[abstract]] In the modern era of marketing, green marketing becomes the new strategy for companies...
Green consumers emerged as their support to the environment, since they realized that there is envir...