IDENTIFICATION OF RESERVES TO INCREASE THE EFFECTIVENESS OF PHARMACEUTICAL COUNSELING FOR THE POPULATION

The article reveals the main regulatory legal documents regulating the concept of pharmaceutical counseling. Based on the results of an on-site visitor anonymous survey of 100 pharmaceutical workers in Voronezh the main problems encountered by pharmaceutical workers in the pharmaceutical counseling for the population were identified: lack of information from the client (60 %), lack of understanding on the part of the client (45 %), and the need to improve the knowledge of pharmacists to advise the public and increase the pharmaceutical literacy of the population use of medicines (90 %). Based on the results of an on- site visitor anonymous survey and the Internet survey of 200 consumers the main problems experienced by the population when self-medicating were identified: 50 % of respondents are dissatisfied with the result of self-treatment, only 45 % always follow the recommendations of the pharmacist. Also, the respondents identified the need for reliable information on self-treatment (53 %). The conducted questioning of pharmaceutical workers and consumers revealed the main reserves of increasing the effectiveness of pharmaceutical counseling of the populatio