Add to ORKGThe rising success of the premium dermocosmetic brands has threatened Vichy’s leadership in the Portuguese market. This work project aims to study how Vichy can surpass these premium brands, by means of qualitative and quantitative research. The main findings from the project are that, as a result of the two segments that emerged from the research, Vichy should firstly focus on improving its communication and digital presence, as a mean to attract the young segment, and secondly, the brand must strengthen its relationship with key partners, as a mean of targeting the mature segment
Thereduced exposure of the Portuguese wines to international markets leads consumers to choose brand...
A Work Project, presented as part of the requirements for the Award of a Masters Degree in Managemen...
The main purpose of this work project is to analyze Mugler’s capacity to boost and reach the full po...
The rising success of the premium dermocosmetic brands has threatened Vichy’s leadership in the Port...
The makeup market in Portugal is considerably smallerthan inother countries. However, its significan...
The dermocosmetic brand LaRoche-Posay has recently lost a position in the sector to a competitor. Th...
This diploma thesis is dealing with strategy of brand Vichy focusing on the Czech market. The main t...
Dercos is the market leader in the Portuguese pharmacy hair care market, with a market share of 25% ...
Having already established its position in the Portuguese market, Vichy’s main concern is how to co...
Portugal, like the rest of the world, is going through a huge economic crisis, in this sense; other ...
The objective of this case was to study how the cultural variables can influence the internationaliz...
José Maria da Fonseca, a recognized Portuguese winemaker, is growing in the domestic market. However...
The main objective of this presented Master’s thesis is to analyse and identify the consumer percept...
The aim of the Master's Thesis is on the basis of the analysis used to identify the weaknesses of th...
Fragrances are part of the market of personal luxury goods, which represents the second most importa...
Thereduced exposure of the Portuguese wines to international markets leads consumers to choose brand...
A Work Project, presented as part of the requirements for the Award of a Masters Degree in Managemen...
The main purpose of this work project is to analyze Mugler’s capacity to boost and reach the full po...
The rising success of the premium dermocosmetic brands has threatened Vichy’s leadership in the Port...
The makeup market in Portugal is considerably smallerthan inother countries. However, its significan...
The dermocosmetic brand LaRoche-Posay has recently lost a position in the sector to a competitor. Th...
This diploma thesis is dealing with strategy of brand Vichy focusing on the Czech market. The main t...
Dercos is the market leader in the Portuguese pharmacy hair care market, with a market share of 25% ...
Having already established its position in the Portuguese market, Vichy’s main concern is how to co...
Portugal, like the rest of the world, is going through a huge economic crisis, in this sense; other ...
The objective of this case was to study how the cultural variables can influence the internationaliz...
José Maria da Fonseca, a recognized Portuguese winemaker, is growing in the domestic market. However...
The main objective of this presented Master’s thesis is to analyse and identify the consumer percept...
The aim of the Master's Thesis is on the basis of the analysis used to identify the weaknesses of th...
Fragrances are part of the market of personal luxury goods, which represents the second most importa...
Thereduced exposure of the Portuguese wines to international markets leads consumers to choose brand...
A Work Project, presented as part of the requirements for the Award of a Masters Degree in Managemen...
The main purpose of this work project is to analyze Mugler’s capacity to boost and reach the full po...