Strategic Planning in Small and Medium Enterprises

Strateško planiranje definiramo kao skup raznih procedura pomoću kojih se donose odluke o dugoročnim ciljevima poduzeća. Strategiju možemo zamisliti kao putanju akcija i reakcija koje pomažu u rukovođenju i usmjeravanju interakcija između poduzeća i njegove okoline. Strateško planiranje je iznimno važno za svako poduzeće jer se pomoću strateškog planiranja poduzeće razvija i opstaje na tržištu. Mala i srednja poduzeća često su ograničena radi nedostatka strateškog kontrolinga. Informatička nepismenost, nedostatak radnog iskustva, nisko znanje o vođenju poduzeća samo su neki od nedostataka u malom i srednjem poduzetništvu koji iznimno utječu na njihovo strateško planiranje. Glavni izazov strateškog menadžmenta proizlazi iz stalne želje za istraživanjem, ali i upoznavanjem vlastite okoline kako poslovne, tako i one općenite u kojoj poduzeće raste i razvija se.Strategic planning is defined as a set of various procedures used to make decisions about long-term goals of a company. We can think of strategy as a path of actions and reactions that help manage and direct interactions between the company and its environment. Strategic planning is extremely important for every company because with the help of strategic planning the company develops and survives in the market. SMEs are often constrained by a lack of strategic control. Informatics illiteracy, lack of work experience, low knowledge of running a business are just some of the shortcomings in small and medium enterprises that greatly affect their strategic planning. The main challenge of strategic management arises from the constant desire to research, but also to get to know their own environment, both business and general in which the company grows and develop