TATA KELOLA PROGRAM CORPORATE SOCIAL RESPONSIBILITY (CSR) MELALUI KONSEP COLLABORATIVE GOVERNANCE DALAM MENUNJANG PROGRAM PEMBANGUNAN DAERAH

Each company apart from increasing financial benefits through its operational activities also has an obligation to carry out social programs for the environment and surrounding communities. This concept is known as the company's Corporate Social Responsibility (CSR) program. The use of the CSR program for the implementation of government development tasks can be described through the concept of Collaborative Governance or the concept of partnership in government. This paper will analyze the use of CSR programs carried out by the Jambi City government through the concept of Collaborative Governance in order to accelerate development by taking into account the government's priority programs. The research method used is a descriptive qualitative approach. Data collection was carried out through observation, interviews and documentation. Then the data were analyzed by examining the findings, presenting the data, and drawing conclusions. The results show that the Jambi City Government has implemented the concept of collaborative governance in implementing and utilizing CSR funds for development programs through the CSR forum. Keywords: Corporate Social Responsibility; Collaborative Governance; Regional Development.Setiap perusahaan selain meningkatkan keuntungan finansial melalui kegiatan operasionalnya juga memiliki kewajiban untuk melaksanakan program sosial bagi lingkungan dan masyarakat sekitar. Konsep ini dikenal dengan program Corporate Social Responsibility (CSR) perusahaan. Pemanfaatan program CSR untuk pelaksanaan tugas pembangunan pemerintah dapat dijabarkan melalui konsep Collaborative Governance atau konsep kemitraan dalam pemerintahan. Tulisan ini akan menganalisis pemanfaatan program CSR yang dilakukan oleh pemerintah Kota Jambi melalui konsep Collaborative Governance dalam rangka percepatan pengembangan dengan memperhatikan program prioritas pemerintah. Metode penelitian yang digunakan adalah pendekatan kualitatif deskriptif. Pengumpulan data dilakukan melalui observasi, wawancara dan dokumentasi. Kemudian data dianalisis dengan menelaah temuan, menyajikan data, dan menarik kesimpulan. Hasil penelitian menunjukkan bahwa Pemerintah Kota Jambi telah menerapkan konsep tata kelola kolaboratif dalam melaksanakan dan memanfaatkan dana CSR untuk program pembangunan melalui forum CSR. Kata Kunci: Corporate Social Responsibility; Collaborative Governance; Pembangunan Daerah