Responding to Cultural Challenges during the Covid-19 Pandemic as a Strategy to Build New Traditional Norms towards a Green Indonesia

During the adaptation of the new normal, there are fundamental and complex social changes, so that it is a cultural challenge for the people of Indonesia during the pandemic. Because they must instantly change collectivist living habits to a life pattern that is physically distant. The purpose of this research is to uncover and answer these cultural challenges as a strategy to build new traditional norms towards a green Indonesia. This study uses a cultural approach, with descriptive qualitative methods, and analysis based on the theory of evolution. The results of the study show that several cultural challenges, such as the problem of low community compliance in implementing health protocols, people's habits in socializing closely are a reflection of the collectivist cultural patterns that the Indonesian people have so far. Lack of understanding about the invisible dangers of the virus, as well as the emergence of various opinions through social media that do not support prevention efforts due to the low literacy culture. In conclusion, it is necessary to moderate collectivistic culture and community literacy as a strategy to build new traditional norms towards a green Indonesia