The use of podcast in disseminating agricultural technology innovation: A SWOT analysis

Downloadable audio files called podcasts have become popular within many areas of communication. Agricultural technology and innovation disseminators may wish to deliver their work to a larger audience but may not know how. The present study aims to explore the use of podcast series as a media for disseminating agricultural technology innovation and demonstrate the sustainability, and acceptance level of this dissemination platform. The agricultural technology innovation produced by Indonesian Agency for Agricultural Research and Development (IAARD), Ministry of Agriculture were used as an input in creating a weekly series of agricultural and technology review podcasts. Based on the analysis of the SWOT approach, the right strategy in developing podcasts in the future is a weakness and opportunity strategy, where podcasts are a new thing that has several weaknesses as well as opportunities to be developed