Perception and intention in organic agriculture cultivation in North Maluku Province

The green revolution program during the New Order era has left various agricultural problems. Organic agriculture as the antithesis of agricultural development paradigm has long been echoed. However, the intention of farmers to do organic farming is still relatively limited. Many factors influence farmers’ behavior intention, one of which is the perception of agriculture towards the organic farming system. This study aims to describe farmers’ perceptions and intention in organic farming in North Maluku Province, using the UTAUT1 (Venkatest 2003) theoretical framework from venkatest. This study was designed as a quantitative study with a survey approach. The population of this study was vegetable farmers in North Maluku province. The sample of this study was 120 farmers spread across the city of Ternate and Tidore. This research data analysis used descriptive statistics. The results showed that the farmers’ perceptions about organic agricultural cultivation were generally categorized as quite good / moderate. Only 1 indicator of a high perspective, namely farmers’ perceptions of performance expectations or farmers believe that organic farming systems can improve their farming with a value of 3.38 ± 0.6. The intention or intention of farmers to do organic farming is relatively diverse. As many as 36.7 percent have a strong desire, but 33.3 percent have a low intention