Factors affecting the intention of organic agricultural behavior in Tidore City

Organic farming is an alternative to the failure of the green revolution that has been promoted in recent decades. Shifting farmer’s behavior to organic farming has many obstacles. Many factors influence farmers to do organic farming. This research aims to determine the factors that influence farmers’ intentions or intentions in organic farming, with a theoretical framework of Planned Behavior theory. The research method was designed as a quantitative research with a survey approach. The sampling technique in this study used a multistage cluster sampling technique while the sample of this research is part of the population taken by a sampling of 75 respondents. The results of the study show that the factors that have a significant influence on farmers’ intention to carry out organic farming are, social norms factor: the support from the surrounding environment, the perception of personal control (PBC), and the perception of organic farming risks. These three factors have a strong influence on the desire of farmers to implement organic farming in Tidore. The implication is that to accelerate the shift in behavior change to organic farming, and the stakeholders need to consider these three factors