Improving approaches to assessing the recreational potential of land

Land market transformation and shift of development directions in the Russian Federation and its regions require to revise formed spatial planning scheme, and as a consequence, land transfer from one category to the other, parcelling out of land for various types of recreational use and determinate of investment attractiveness of land for infrastructure recreational objects building. Contemporary territory administration should base on rational use of land nature potential as significant resource of the economics of sustainability. This type of economics can show such stable indicators as the population and the consumption level and its scale doesn’t exceed ecosystem bearing capacity. The article considers the main factors which influence the level of land recreational potential, approach to the assessing the land recreational potential for regional and industry planning and revealing of investment attractive land for recreation and tourism as the perspective direction of sustainable development. The authors revealed attractive areas that can be use more effectively for land recreational potential bases on studying of the Novosibirsk region land fund and growing of population demand for recreation and health recovery in this region as the permanent residence which changed due to the COVID-19 pandemic and high risks of travel to other countries