Waste-free stores in Russia: a retrospective analysis, criticism, and analysis of the visitor’s attitude

The paper presents a retrospective analysis of the concept of waste-free stores in Russia. The main feature of a waste-free store is described: the need to use reusable containers for purchases. The advantages and disadvantages of waste-free stores for visitors and operators are presented in the form of a 2x2 strategic table. The impact of the pandemic on their activities is further discussed. It is recommended to change the service model from self-service to over-the-counter trading during the pandemic. Using the example of the “B12 Zero Waste” store, the possibility of creating a waste-free online store is considered. Actions that reduce the cost of creating a web representation and organizing delivery were discussed. It is emphasized that an online store is necessary for any commercial enterprise in the current conditions. It is noted that the integration of the two most relevant trends in retail (e-commerce and greening) can be a real breakthrough. The authors point out that waste-free stores simultaneously reduce the amount of discarded packaging, but significantly increase the cost of detergents and fresh water, so the waste-free concept cannot be called completely eco-friendly. The survey revealed that in Russia, most visitors have a positive attitude to the waste-free model of the store. Depending on the factors that motivate customers to make a purchase, a waste-free store can be divided into two groups: environmentally responsible and economical